(Image source: Edison) How Do People Listen To Podcasts? These numbers can also help you to target your podcast ads to what your audience is doing when listening. So what? Use these statistics to define the length of your podcast: the average podcast length - 25 and 30 minutes - reflects the length of the average commute in the U.S. Looking back at 2021, podcasts were most often listened to at home with only 20% of listeners reporting that they listen in the car while commuting and 59% preferring to listen at home.Cross-promote your show on podcasts similar to yours and access new listeners who share your interests. So what? Aim to reach those “super listeners” who listen to 20+ hours of podcasts a week and you’ll create a loyal fan base. The same report revealed that 35% listen to more than 10 different shows per month.In 2019, a report revealed that 22% percent of podcast fans listen to over 22 hours of podcasts a week!.The 26% of Americans who listened to podcasts in the last week listened to an average of 8 podcasts throughout the week.Using these stats, you can strategize how to monetize your podcast. So what? Based on their education and employment statistics, regular podcast listeners have the power to make purchasing decisions and interest in products that will make their daily lives easier. In 2019, around half of monthly podcast listeners had a full-time job(51%), 17% of whom hadve a household income between $100K-$150K.podcast listeners are aged between 12-34, 43% between 35 and 54 years old, and 22% are aged over 55. ![]() (Image source: Edison) Who Listens To Podcasts?
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